Identity has manifestations in many spheres: personal life, profession, society, hobby, and is made meaningful at different levels. Identity can be personal, national, European, professional, gender, religious, political, ideological, etc. The dynamic development of the Internet, social networks, platforms, software and applications create, on the one hand, conditions for quick access to information resources and as a result identity manifestations can inhabit relatively new user environments. On the other hand, there are new communicative situations that result from the development of artificial intelligence and a person being an active participant in virtual communication using digital tools. The hypothesis is that the dialogue is now not only on social networks, virtual forums, echo chambers, etc., but it is between human and chatbot, between chatbot and user, even between chatbots in different micro communities in a virtual environment. This raises the question of the identity of the individual and it can be a subject of research through an interdisciplinary approach. The focus of this paper is on presenting directions for future research on the identity of the individual while delineating new research fields on linguistic and communicative levels. Research methods for cyberethnographic observation and content analysis are suggested as adequate to the proposed study. Full text …