The integration of Artificial Intelligence (AI) into education and foreign language teaching marks a transformative shift and it has drawn much attention in recent literature. The present article aims to provide a comprehensive overview of the current debate on the integration of AI in education and English for Specific Purposes… Read more“INTEGRATING AI IN EDUCATION AND IN ESP TEACHING: AN OVERVIEW OF RECENT ADVANCES”
Month: January 2026
BEHAVIOURAL ANTHROPOLOGY ANALYSIS ON BOOKTOK COMMUNITY
This article explores the transformation of BookTok from an authentic digital reading community into a performance-driven and algorithmically regulated cultural space, through the theoretical lens of behavioural anthropology. Using a qualitative digital ethnographic methodology, the study analyzes a corpus of 1,500 TikTok posts collected over a five-month period under prominent… Read more“BEHAVIOURAL ANTHROPOLOGY ANALYSIS ON BOOKTOK COMMUNITY”
THE USE OF MEMES AMONG FAR-RIGHT ACTIVISTS: INDIVIDUATION, HEROIZATION, AND SELF-DERISION
This article examines how far-right activists use memes on their personal social media profiles as meaningful, situated social practices. Moving beyond the view of memes as purely ideological propaganda tools, our qualitative approach highlights three interrelated dynamics. First, heroization and the mythologizing of the past: many memes reference idealized historical… Read more“THE USE OF MEMES AMONG FAR-RIGHT ACTIVISTS: INDIVIDUATION, HEROIZATION, AND SELF-DERISION”
DO WE MITIGATE FACE-THREATENING ACTS EVEN WHEN COMMUNICATING WITH FACELESS ROBOTIC ARMS? POLITENESS STRATEGIES IN HUMAN-ROBOT VS. HUMAN-HUMAN INTERACTION
Politeness is commonly defined as a system of interpersonal relations designed to facilitate interaction by minimizing the potential for conflict and confrontation inherent in all human interchange (cf. Lakoff 1973). Building on this, Brown and Levinson’s (1987) classic theory of politeness centers on the concept of protecting one’s “face” or… Read more“DO WE MITIGATE FACE-THREATENING ACTS EVEN WHEN COMMUNICATING WITH FACELESS ROBOTIC ARMS? POLITENESS STRATEGIES IN HUMAN-ROBOT VS. HUMAN-HUMAN INTERACTION”
ANGLICISMS INPUT TO ROMANIAN PODCASTING: THE MINDARCHITECT CASE
Tagged as one of the bestselling phenomena of contemporary humanities, web-based audio files — commonly downloadable to computers or mobile devices — empower individuals worldwide to generate meaning and network while capitalising on technological advancements and globalisation effects. The present paper approaches the podcast phenomenon within the ever-expanding scope of… Read more“ANGLICISMS INPUT TO ROMANIAN PODCASTING: THE MINDARCHITECT CASE”
INSTRUMENTAL COMPETENCE – A CORE REQUIREMENT IN EU LEGAL TRANSLATION
Although language proficiency remains at the heart of all translator competence models, whether they are minimalist or comprehensive, online resources are now a necessity in the translator’s market and professionalization. Translation is subject to competence in terms of both process and product. CAT, editing and translation tools, online databases and… Read more“INSTRUMENTAL COMPETENCE – A CORE REQUIREMENT IN EU LEGAL TRANSLATION”
LINGUISTIC HYBRIDITY: A CORPUS-BASED ANALYSIS OF RUSHDIE’S MIDNIGHT’S CHILDREN
The current paper employs corpus-based linguistic methodology to examine the manifestation of linguistic hybridity in Salman Rushdie’s seminal postcolonial novel Midnight’s Children, published in 1981. Using digital corpus analysis tools, more exactly, Voyant tools, we seek to investigate how Rushdie constructs his distinctive narrative voice through the strategic deployment of… Read more“LINGUISTIC HYBRIDITY: A CORPUS-BASED ANALYSIS OF RUSHDIE’S MIDNIGHT’S CHILDREN”